Jesus F. Mata
Senior Enterprise Sales & Partnerships Executive

Jesus Francisco Mata

🇺🇸 Miami, Florida

I build revenue engines from zero and close complex enterprise deals across the Americas. 20+ years turning greenfield territories into multimillion-dollar recurring revenue streams for SaaS, AdTech, and media technology companies.

$320M+
Deal Value
$100M+
P&L Managed
14
Countries
150%
YoY Growth
Jesus F. Mata
Enterprise SaaSAdTech & ProgrammaticOTT / CTV / FASTChannel EcosystemsGTM StrategyP&L LeadershipStrategic PartnershipsCo-Sell ModelsLATAM & US HispanicCloud Video Enterprise SaaSAdTech & ProgrammaticOTT / CTV / FASTChannel EcosystemsGTM StrategyP&L LeadershipStrategic PartnershipsCo-Sell ModelsLATAM & US HispanicCloud Video

"I don't just sell into markets. I build the entire commercial infrastructure, hire the teams, close the logos, and hand back a machine that prints revenue."

Jesus F. Mata
About

Building revenue engines
across LATAM & Americas

Senior enterprise sales and partnerships executive with a 20+ year track record of building and scaling commercial operations for global technology companies. From DIRECTV Latin America to IBM, Scripps Networks, WideOrbit, and Imagine Communications, I have consistently turned greenfield territories into high-growth revenue centers.

I specialize in complex, multi-stakeholder enterprise deal cycles where the buyer is a C-suite executive, the sales cycle is 6 to 18 months, and the contract value runs into the millions. I have closed $320M+ in cumulative deal value and managed $100M+ P&Ls across 14 countries and 3 languages.

I hold a Juris Doctor from Universidad Catolica Andres Bello and certifications from IESA and Motorola University. Fluent in English, Spanish, and Portuguese.

$320M+
Total Deal Value
20+
Years Leadership
56
Team Members Led
3
Languages Fluent
Career

Executive Experience

Imagine Communications
Miami, FL / Remote
2023 - PRESENT
Director of Strategic Partnerships & Sales, AdTech
Own the full enterprise GTM strategy for AdTech and cloud-native monetization across LATAM and US Hispanic. Close multimillion-dollar sell-with deals with TelevisaUnivision, TV Globo, and TV Azteca. Built a channel partner ecosystem of VARs and SIs across 14 countries.
$15M/yr ARR$5M-$7M per account20%+ YoY growth
Seven Studio Co
Miami, FL
2023 - PRESENT
Co-founder & Business Advisor
Co-founded a consultancy advising media and technology companies on go-to-market strategy, partnership development, and revenue optimization across the Americas.
Compulse (Sinclair)
Miami, FL
2021 - 2023
Regional Director of Sales & Business Development
Built a $13.5M pipeline from zero by designing an outbound BD motion targeting agencies, brands, and media clients. Secured strategic alliances with The Trade Desk, Verizon Media, and SpotX/Magnite. Hired and enabled a 6-person outbound team.
$13.5M new bookingsPipeline from zero6-person team built
Never.no AS
Miami / Sao Paulo
2018 - 2021
VP of Sales & Business Development, Americas
Launched the U.S. and LATAM commercial operation from zero for a Norwegian SaaS platform. Built enterprise partnerships with NBCU, Globo, FOX Sports, and Dish Networks. Opened offices in Miami and Sao Paulo.
150% YoY growth$4.2M new ARR8 hires, 2 regions
IBM
New York / Miami
2016 - 2017
Senior Director, Cloud Video Sales & Strategic Partnerships
Exceeded $20M quota leading enterprise sales of IBM Watson for Media to HBO, Claro, Disney, and Bloomberg Mexico. Architected regional GTM for Watson Media. Led a 12-person multinational team.
$20M+ quota exceeded$27M pipeline12-person team
DIRECTV Latin America
New York, NY
1995 - 2013
Vice President, New Media & Ad Sales
Built and led a $100M+ regional sales organization across 14 countries over 18 years. Scaled a 56-person org spanning sales, marketing, and operations. Closed $320M+ in enterprise deals with broadcasters, telcos, and advertisers. Launched the first interactive TV operation in Latin America.
$100M+ P&L$320M+ deal value56-person org14 countries
Expertise

Three Leadership Tracks

Strategic Partnerships Director
Building and scaling channel ecosystems, co-sell and sell-through models, partner enablement frameworks, and Tier-1 alliance management across VARs, SIs, MSPs, and Telco partners.
Co-SellChannelVARsSIsEnablement
Enterprise Sales Director
Full-cycle enterprise sales leadership. Revenue forecasting, pipeline management, complex multi-stakeholder deal cycles, C-suite relationship management, and quota-carrying team leadership.
Full-CyclePipelineC-SuiteForecastingCoaching
Business Development Director
New market entry, greenfield territory development, outbound pipeline generation, strategic alliance creation, and GTM strategy for SaaS, AdTech, and media technology platforms.
New LogosGTMOutboundAlliancesGreenfield
Portfolio

Companies & Partners

DIRECTVIBMScripps / DiscoveryWideOrbitImagine CommunicationsSinclairNBCUTV GloboTelevisaUnivisionHBODisneyFOX SportsThe Trade DeskPepsiCo
References

Executive Endorsements

Eduardo Hauser
Former CEO Americas, Food Network
edhauser@hauserco.com
305-733-9811
Jose Antonio Rios
Chairman of the Board, TIGO/Millicom
Former CEO, DIRECTV Latin America
jarios@rios1.com
Consuelo Sanchez-Octavio
Former EVP Business Development
DIRECTV Latin America
consuelosanchezoctavio@gmail.com
954-683-3711
Open to Opportunities

Let's build the next
revenue engine

Currently open to Director and VP-level opportunities in Enterprise Sales, Strategic Partnerships, or Business Development. Remote or Miami-based.

jesus@jesusmata.com